What

Reaktor Design Day is a conference for designers by designers. It strives to be the most elegant and inspiring design conference in Finland.

When

September 25th 2014.
The day before
Reaktor Dev Day.

Where

Event Center Telakka
00150 Helsinki
Finland
www.telakka.fi

Speakers 2014

Ryan Holiday
Ryan Holiday

Media strategist, author

Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I’m Lying: Confessions of a Media Manipulator, was a Wall Street Journal bestseller.

David Gillis
Joshua Davis

Artist, designer, technologist

Joshua Davis is a New York based artist, designer, and technologist producing both public and private work for companies, collectors, and institutions. He currently resides as Media Arts Director at Sub Rosa building interactive experiences for the screen. Davis explores the technical and aesthetic limits of Processing and Illustrator to generate unique visual compositions according to rules-based, randomized processes.

Kasper Strömman
Kasper Strömman

Graphic designer

Kasper Strömman is a highly talented personality who was awarded graphic designer of the year in Finland last year. As well as running the wildly succesful blog Kasper Diem he manages to jump in for David Carson anytime the maestro doesn't show up for a talk in Finland. Kasper would like to think of himself as the Keynote speaker of Reaktor Design Day, but is not quite sure what that means.

Antti Mäkelä
Antti Mäkelä

Industrial designer, Aivan

Antti Mäkelä is an industrial designer with a special interest in human services, human product interaction and future technologies. He is a co-founder and partner at Aivan, a multi-disciplinary design agency that works with projects ranging from designing kitchen utensils and yachts to crafting high-tech appliances, corporate identities, product strategies and branding consumer goods. Mäkelä was also one of the main designers involved in developing the Unmonday Model 4.3 Airplay speaker.

David Gillis
David Gillis

Designer, partner at Teehan+Lax

David started crafting interfaces in HyperCard on his dad’s SE/30 in the 80s and never really stopped. His passion for interaction design has been informed by a wide range of experiences, both academic and professional. In school, he took a multi-disciplinary route, combining studies in math, English, cognitive science and systems design. In 2004, David joined digital design firm Teehan+Lax (named the 2014 Net Awards Agency of the Year), where he has done award-winning product design work as both a practitioner and partner.

Nicholas Felton
Nicholas Felton

Information designer

Nicholas Felton spends much of his time thinking about data, charts and our daily routines. He is the author of many Personal Annual Reports that weave numerous measurements into a tapestry of graphs, maps and statistics reflecting the year’s activities. He was one of the lead designers of Facebook's timeline and the co-founder of Daytum.com. His work is a part of the permanent collection at MoMA. Felton is recognized as one of the 50 most influential designers in America by Fast Company.

Jarno Luotonen
Jarno Luotonen

Creative Director, Makia

With a background in Graphic Design and 12+ years in advertising Jarno has a strong focus in visual marketing. As the Creative Director of Makia he is looking for ways to maximize company’s marketing creativity to stand out from the competition and to build a globally relevant clothing brand.

Esa Hallanoro, Timo Helenius & Vesa Metsätähti
Esa Hallanoro, Timo Helenius & Vesa Metsätähti

Reaktor

Esa, Timo and Vesa work with design issues at Reaktor. Combining solutions to customers' problems with understandable communication is not always easy. There are still some tools that this cross disciplinary team use to make things rock.

Leo Heng & Marjo Mansén
Leo Heng & Marjo Mansén

Reaktor

Leo and Marjo work as concept designers at Reaktor. Lately Leo has been involved with future concepts on renewable energy, traffic and infrastructure, and Marjo has worked with participatory concept design for private and public sector. The critical part of their work is to concretize multi-disciplinary teams' creative ideas to a form that is easy to communicate and for the stakeholders to understand. No concept will fly without a shared vision.

Program

08.00 - 09.00
Doors open, coffee & light breakfast

09.00 - 09.15 Mainhall
Welcome

09.15 - 10.00 Mainhall

Keynote

David Gillis, Teehan+Lax
Great digital products don't happen by accident

What are the elements that make up a great digital product, and how can we weave them into our craft? In this talk, I want to zoom out and consider the state of digital product design from the perspective of what we’ve figured out at Teehan+Lax and what we are trying to get better at. In particular, I’ll explain how the things we make can become more balanced and whole when we focus on three main goals: imbuing trust, sparking emotion, and logically addressing deep and meaningful problems.

10.00 - 10.15
Break

10.15 - 11.00 Mainhall

Talk

Nicholas Felton
Too big to fail

In 2013, Nicholas Felton attempted to capture a year of his communication exchanges… conversations, phone calls, physical mail, email, sms and chat messages.Read more Nicholas will describe the methodology, privacy and design challenges of working with this dataset and its relationship to the NSA eavesdropping revelations.

10.15 - 12.00 Second hall

Hands-on

Leo Heng & Marjo Mansén, Reaktor
Getting your story across – discover drawing

Pitching for a game-changing service concept, and the client just doesn’t get it? Trying to explain how the user’s life will be different with a new app? Keynote slides with boxes and bullets not telling the whole story?

Think you can’t draw? Everyone can, the styles just differ! This workshop will help you find your own style to draw simple stories that are guaranteed to make people get what you’re saying. After this, you’ll get away with drawing cartoons at work. Absolutely no prior drawing experience required!

11.15 - 12.00 Mainhall

Talk

Jarno Luotonen, Makia
Friendship marketing

How can a small clothing brand from Finland reach 1 000 000 people with 0€ media budget.Read more When competing agains big companies with astronomically bigger budgets, creative marketing is the only way to go. Jarno will showcase couple Makia success cases.

12.00 - 13.00
Lunch break

13.00 - 14.15 Mainhall

Keynote

Ryan Holiday
Growth hacking marketing

Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.

In this talk, Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.

14.15 - 14.30
Break

14.30 - 15.15 Mainhall

Talk

Antti Mäkelä, Aivan
The influence of digitalization on product design

We dig into the topic of mechanical re-revolution and digitalization, and how they influence product design today.Read more We have a look at some of the projects done at Aivan and, through these case studies, dive deeper into the semantic dilemma between physical products and the user interfaces connected to them.

14.30 - 16.15 Second hall

Hands-on

Esa Hallanoro, Timo Helenius & Vesa Metsätähti, Reaktor
The general solution and minimal branding

What is really needed to tell the story of your service.

15.30 - 16.15 Mainhall

Talk

Kasper Strömman
Looking at things with Graphic Designer of the Year

Kasper Strömman's deeply analytical take on everyday objects will have you reconsider the world as we know it.Read more Apart from showcasing his impressive collection of Indian biscuit wrappers Mr Stromman will also rant on forever about his personal quest to update every Finnish municipality's coat of arms, whether they want it or not.

16.15 - 16.45
Break

16.45 - 17.30 Mainhall

Keynote

Joshua Davis
Obstruction

Follow the process from watching a film by Lars von Trier and Jørgen Leth which would turn into a process of inspiration creation. This process would lead me to a muse, to the creation of http://praystation.tumblr.com, to Franz Ferdinand, to NIN, to Phantogram.

17.30 -
Closing & Cocktails

Past speakers

Josh Clark
Josh Clark

Global Moxie

Karen Holtzblatt
Karen Holtzblatt

InContext

James White
James White

Signalnoise

Ryan Singer
Ryan Singer

37signals

Henrik Rydberg
Henrik Rydberg

Shapeways

Background

Design Day is a conference arranged by the creative technology company Reaktor. Inspired by the great response to Reaktor Dev Day, Design Day was organized for the first time in 2013. Over 200 designers came out to Event Center Telakka to celebrate the beauty of UI design. Did you miss the event or just feel like a rundown on some of the action? Check out the event photos, videos, speakers' slides and the live blog!

Photos

Check out photos from the 2013 event on Flickr.

Videos

Watch all videos from the 2013 event on Vimeo.

Blog

Read the 2013 event blog.

Slides

Check out the speakers’ slides at the 2013 website.

Contact

Janni Kotilainen

Organizer & designer
janni.kotilainen@reaktor.fi
tel. +358 40 5920601

Event Center Telakka

Henry Fordin katu 6
00150 Helsinki Finland
www.telakka.fi